Matt Johnson (The The) wrote this song following the death of his brother. In his depression, he found that writing this song was therapeutic for him.
The title is a paraphrase of a Biblical quote: "Set me as a seal upon thine heart, as a seal upon thine arm: for love is strong as death; jealousy is cruel as the grave: the coals thereof are coals of fire, which hath a most vehement flame." (Song of Solomon 8:6)
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