This simple declaration of love was penned by Justin Timberlake with Timbaland, Jerome Harmon and James Fauntleroy. Over Timbaland's production featuring soft 808s and fluttering guitars, Timberlake tells a girl that it's "not a bad thing" to fall in love with him as he will make her dreams come true. The song was released to radio as the third official single off The 20/20 Experience – 2 of 2 on March 11, 2014.
The song is followed on the album by a hidden track, the solo acoustic tune, "Pair Of Wings."
The video portrays the search for a real couple who got engaged on a train bound for Long Island on January 12, 2014 while listening to the song. The guy reportedly held up speakers and blasted "Not a Bad Thing." A re-enactment of the man's proposal leads into footage of fans posting up flyers seeking out the pair and interviews with a number of other couples about love and how they found each other.
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