Speaking with Billboard magazine about the inspiration behind the song frontman Shaun Morgan explained it came from "looking around at society and seeing how, in my mind, it seems to be crumbling in the sense that we worship and idolize vapid and empty people that have done nothing in their lives to warrant the admiration that they receive." "I see it, and it makes me angry and it makes me sad," he added. "The fact that I have a teenage daughter who thinks that Instagram is a very important place to get likes because therefore that gives you some sort of self-worth as a human being, I think is bulls--t."
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