The second single from Welsh alternative rock band The Joy Formidable's sophomore album, Wolf's Law, is according to the band "a song about encouragement, a song about starting over." They added to The Line Of Best Fit that it's "a passionate plea to someone you love, who's lost their lust for life."
Greg Jardin directed the song's music video. The 'spooky house,' where it was filmed is in Agua Dulce, California. The intro was shot a few miles away in Vasquez Rock Park, which was also the location for planet Vulcan in the J.J. Abrams Star Trek movie. The director explained the clip's concept to Video Static: "I wanted the video to essentially be just like the song and band itself," he said, "aggressive but also ethereal. That notion, and the band's recurring visual theme of the wilderness, inspired the idea of the band performing in some sort of elemental battle between man and nature; and thus, the idea for the dust storm was conceived." Jardin added: "Visually, my cinematographer David Myrick and I were both excited about the idea of shooting through foreground elements as much as possible - composing a lot of the shots using a frame within a frame, and having as much atmosphere as possible. I wanted to stay away from an uber-cutty, snap-zoomy, super-shaky type of deal, and let the band's performance be the basis for the energy driving the video, where the editing sort of speeds up as the song progresses."
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