This is about the death of Elvis Presley, and how many people believe he is still alive. The song also deals with the issues of fame, drawing parallels between Elvis and the 1941 film Citizen Kane. The movie is about a powerful publishing tycoon who confounds journalists with his mysterious deathbed utterance, "Rosebud," which ends up being the name of his childhood sled. (Hence the lyric, "In the snow with Rosebud.")
This is the first single take from Kate Bush's album Aerial. It was her first release in 12 years, since her 1993 album The Red Shoes. Bush's 8-year-old son, Bertie, drew the picture on the cover of the single.
Bush's drawling vocal delivery is meant to be an impersonation of Elvis.
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