This anthemic rock ballad is the third single by the British pop boy band The Wanted from their self titled debut album. Jay of the band explained, "It's a pop-rock tune about someone playing mind games with you, as you try and fail, to blot it all out."
The song was written by: London-based Swedish song writer Nina Woodford-Berger, who has written songs for Tom Jones, Leona Lewis, The Saturdays, Sugarbabes and Jay Sean. Her biggest success prior to this song was the James Morrison/Nelly Furtado duet, "Broken Strings." Swedish music producer and song writer Rami Yacoub, who is a former member of the Max Martin founded music production company Maratone. His credits include Westlife's "Us Against The World" and Britney Spears' "Stronger" and "Lucky." Swedish composer, producer, song writer and musician Carl Falk who has worked with Westlife, Delta Goodrem, Gavin DeGraw, Backstreet Boys, Boyzone and David Cook amongst others. Among the hit singles he has contributed towards is 2007 X Factor winner Leon Jackson's debut single, "Don't Call This Love." He re-located to LA in April 2010 and teamed up with Rami Yacoub and Swedish House Mafia member Steve Angello.
The fairground-themed video was filmed in Coney Island, New York by Award winning filmmaker Nigel Dick, whose CV also includes "Oops… I Did It Again" by Britney Spears, "Sweet Child o' Mine" by Guns n' Roses and "Champagne Supernova" by Oasis.
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