Vocalist Tom Meighan told Q magazine May 2009 that this album opener, "is a great way to start. There's a brilliant fuzzy guitar. By the time you've finished listening to it, you're crushed."
This sound tracked a Sony Bravia television advert in Spring 2009.
Guitarist and chief songwriter Serge Pizzorno told the NME June 13, 2009 about this song: "This was going to be near the end of the album, but Tom said we should open with it. It's like a boxer in a fight sizing it all up. This song is one of the reasons we got Dan The Automator in to produce. It has a hip-hop feel, yet it's a rock 'n' roll song."
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