This song is about cocaine addiction. The album Psychocandy makes several references to cocaine, including the name of the album itself ("candy" being slang for cocaine). The line, "walking back to you is the hardest thing that I could do" implies addiction. Cocaine is described as "good, so good; it's so good." "I'll be your plastic toy" represents enslavement to the drug.
This song is featured in the closing credits of the movie Lost in Translation.
As the leadoff track and third single off Jesus and Mary Chain's debut album, Psychocandy, this song was the band's first big hit, peaking at #45 on the British charts.
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