This song features Ciara's Jive Records label mate Justin Timberlake, who also co-wrote and co-produced the track. Rather than recording their vocals separately, the two stars recorded the track together in a studio. Ciara told Ed Lover of Power 105.1 that beyond Timberlake's musical gifts, she was also impressed by his personality. She explained: "He's a comedian. I think that all of us can agree – at least if you've been watching some of his stuff lately – that he's really becoming more and more silly… His personality is amazing."
The song was originally created by Justin Timberlake as a demo track called "Magic."
The song's music video was directed by Diane Martel, who previously helmed Ciara's promos for "Like A Boy" and "Promise." Ciara said of the promo to MTV News: "It's all about showing another side of me with this video. I'm basically giving you a show you'd see in Vegas - and it's my love, sex and magic show. He's the voyeur and I play with him a little bit. I got my inspiration from the Crazy Horse [Cabaret] show and just from the shows [in Vegas], period. It's giving you the elements of love and sex and magic."
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