Madonna performed this at the 2001 Grammys to open the show. She came out in a limo that was "driven" by underage rapper Lil' Bow Wow.
The video is a parody of rap videos. It shows Madonna cruising around in the back of a limo going to clubs and enjoying the spoils of success. The limo driver was played by Sacha Baron Cohen in character as Ali G, a British comedian who acts like a gangsta rapper and interviews various politicians and dignitaries with ridiculous questions. He had a popular TV show in England at the time, but wasn't known in the US until 2003, when HBO gave him a show in the States. He once asked a drug enforcement officer why they don't give the drugs they seize to charity, and asked a prominent lawyer when it's OK to kill someone.
Madonna was very pregnant with her son Rocco while filming the video for this song, so she tried to keep it hidden by swaddling herself in large fur coats. The animated section of the video was put in as it was too difficult to film in live action.
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