This scuzzy six-minute number is the opening track of V, The Horrors' fifth album. The record was produced by Paul Epworth, best-known for his work on Adele's 21 and 25 records and many of the songs, including this one, were recorded at Epworth's Church Studios in Crouch End, North London. "At one point that track was over 25 minutes long," guitarist Joshua Hayward told The Sun. "Every Friday night was party night so we'd just play and enjoy it." Bassist Rhys Webb added: "When Hologram was an ambient house track, Faris' vocal didn't come in until 15 minutes into the song. Imagine dropping that version in a club. The Church has this real disco environment in the evening. It's a great track to open the album."
Webb told Artist Direct how the song evolved from its original incarnation: "(It) started off as much more guitar heavy, kind of almost punky, it had an almost Killing Joke kind of vibe, and that went through so many left turns, at one point it was a 20-minute, kind of like Frankie Knuckles house track, with the vocals not dropping till 12 minutes in. Luckily we managed to get it down to like 10 minutes in the end, and all of the best bits were in there."
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