Parkway Drive frontman Winston McCall explained the meaning of this chugging rocker to Rock Sound: "It's about emptiness and the emptiness that we as a people seem to put our faith in. It's technology and the intangible reality that we create. We make these clones to escape so many bits of who you actually are these days. It's not actually you; it's who you want to be. You shape it and put more value in that than you do in yourself. It's creating these really weird social monsters in us. This is a strange generation of communication that we have created. When does it stop being communicating and when does it start being complicit lying?"
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