This dance-hop number was produced by DJ Mustard and features Dej Loaf crooning the hook. The song shows a different side to Kid Ink. "One of DJ Mustard's writers, he gave me the beat with this hook idea on it and she was singing some gritty lyrics and talking about some stuff that reach more to the streets and where I come from," the rapper told MTV News, "more than a commercial, radio-friendly type basis."
The gory video was directed by Mike Ho (B.O.B's "Ready," Mary J. Blige's "Whole Damn Year.") It features shots of bloody models. "We have the scene with the ladies in these blood baths and they kinda represent temptation," Ink explained to MTV News.
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